Privacy policy

Privacy Policy

1. Data Controller

Parkside is responsible for the processing of personal data collected through this website.

You can contact us at sac@parkside.com.

2. Data We Collect

We collect the following types of personal data:

  • Identification data: first name, surname, email address, telephone number and postal address.
  • Payment data: card details (processed securely by PCI-DSS-certified payment providers) and billing address.
  • Browsing data: IP address, browser type, pages visited, browsing duration, cookies and similar technologies.
  • Order data: purchase history, products selected and delivery preferences.

3. Purposes of Processing

Personal data is used to:

  • Manage and process your orders for electric mobility products, accessories and other products offered in our online shop.
  • Manage our contractual relationship with customers, including after-sales service, returns and warranties.
  • Send marketing communications where the user has provided express consent.
  • Comply with applicable legal, tax and accounting obligations.
  • Improve the browsing experience and personalise content provided on the website.

4. Legal Basis for Processing

  • Performance of a contract: for managing orders and requested services.
  • Consent: for sending marketing communications and using non-essential cookies.
  • Legitimate interests: for improving our services and preventing fraud.
  • Legal obligation: for complying with applicable tax and consumer protection regulations.

5. Data Recipients

Your data may be shared with:

  • Transport and delivery companies for the fulfilment of orders.
  • Payment service providers for the secure processing of transactions.
  • Public authorities where required by law.
  • Technology service providers acting as data processors.

No international transfers of personal data outside the UK or applicable protected jurisdictions will be made without appropriate safeguards.

6. Your Rights

You may exercise the following rights at any time by contacting sac@parkside.com:

  • Access: request information about the personal data we hold about you.
  • Rectification: request correction of inaccurate or incomplete data.
  • Erasure: request deletion of your personal data where legally applicable.
  • Objection: object to certain processing of your personal data.
  • Restriction: request restriction of processing in applicable circumstances.
  • Data portability: receive your personal data in a structured and commonly used format where applicable.

You may also lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority responsible for upholding information rights.

7. Data Retention

Personal data will be retained for as long as necessary to fulfil the purposes for which it was collected and to establish, exercise or defend any potential legal claims arising from those purposes and the processing of the data, in accordance with applicable legal retention periods.

8. Security Measures

Parkside has implemented appropriate technical and organisational measures to protect personal data and prevent its alteration, loss, unauthorised processing or access, in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.